Category: Digital Marketing Design
Written Campaign Overview
My campaign will work by allowing users to interact with the participatory collective on a web page so that they can gain support and funding that they need to complete their mission successfully. To achieve their goal, I allowed users to be able to donate, join a mailing list, and to be able to join… Continue reading Written Campaign Overview
Social media examples
This is a Facebook event page that I designed to let users know that they can attend an in person event run by the participatory collective. I made sure that the colour scheme matched the theme of my web page as to not confuse users because they are both from the same organisation. I also… Continue reading Social media examples
Visual Identity System
This is the logo that I designed for the participatory collective. As the participatory collective is about wanting to help people and being able to let everyone live fullfilling lives, I decided to add two hands in the middle of the logo, reaching out to each other and holding on, like one person is pulling… Continue reading Visual Identity System
High Fidelity Prototype
High fidelity prototype: https://www.figma.com/site/Q4EgITIUWtC8RZzLsPDB4m/high-fidelity-prototype?node-id=0-1&t=nE1bMYmzedtDslj3-1 For my high fidelity prototype, I made a clear navigation system. I used a scroll function on the right-hand side of the web page, like most websites/web pages. I wanted to make it simple so that users with accessibility needs can use the web page as designed. I also made this… Continue reading High Fidelity Prototype
Initial wireframe and layouts
For my homepage, I decided to jump straight into the participatory collectives missions and values, and who they are and what they are trying to do to hopefully get the users attention. I let the user know who the participatory collective are, a little about what they do, what their missions are and what values… Continue reading Initial wireframe and layouts
Figma prototype walkthrough
My figma file – Mid-fidelity Prototype – Figma This is the first page after my home page. I decided to add some members of the participatory collective so that the user can see who’s actually behind the project instead of being left in the unknown and they are more likely to donate/join the mailing list.… Continue reading Figma prototype walkthrough
Call to action strategy
For my call to action strategy, I have a donation area so that the user can donate if they want to, a mailing list if they want to sign up to notifications from the participatory collective, and I have a question/inquiry form in case the user has any questions/inquiries. My users will want to take… Continue reading Call to action strategy
User-centred design decisions
I decided to create some personas for my website as members of the participatory collective so the user has some idea about who is behind the story and would be more willing to help them. I made sure that people with accessibility needs/concerns can access my website with no problems. I did this by choosing… Continue reading User-centred design decisions
Feedback and iteration
I followed up on some feedback I got for this from some of my peers and improved this early low-fidelity prototype into the mid-fidelity prototype it now is. I changed the layout as this didn’t fit all the information and designs I wanted to include. I also changed the colour scheme as this was too… Continue reading Feedback and iteration