Digital Marketing Design

Initial wireframe and layouts

For my homepage, I decided to jump straight into the participatory collectives missions and values, and who they are and what they are trying to do to hopefully get the users attention. I let the user know who the participatory collective are, a little about what they do, what their missions are and what values… Continue reading Initial wireframe and layouts

Figma prototype walkthrough

My figma file – Mid-fidelity Prototype – Figma This is the first page after my home page. I decided to add some members of the participatory collective so that the user can see who’s actually behind the project instead of being left in the unknown and they are more likely to donate/join the mailing list.… Continue reading Figma prototype walkthrough

Call to action strategy

For my call to action strategy, I have a donation area so that the user can donate if they want to, a mailing list if they want to sign up to notifications from the participatory collective, and I have a question/inquiry form in case the user has any questions/inquiries. My users will want to take… Continue reading Call to action strategy

User-centred design decisions

I decided to create some personas for my website as members of the participatory collective so the user has some idea about who is behind the story and would be more willing to help them. I made sure that people with accessibility needs/concerns can access my website with no problems. I did this by choosing… Continue reading User-centred design decisions

Feedback and iteration

I followed up on some feedback I got for this from some of my peers and improved this early low-fidelity prototype into the mid-fidelity prototype it now is. I changed the layout as this didn’t fit all the information and designs I wanted to include. I also changed the colour scheme as this was too… Continue reading Feedback and iteration

Ethical and sustainable design commentary

I reduced unnecessary content so that I would improve carbon footprint and speed of the website by not adding a load of text, images or pages but still adding all the content that I needed to include to make my website the best it could be. I also avoided gendered language to make my website… Continue reading Ethical and sustainable design commentary

Intro to remind the user of the project concept and goals

For my project, I am creating a website prototype for The Participatory Collective, who are an organisation that want people to come together from the ideas fund and other projects based in Hull so that they can build movement to be able to shift power to enable communities to flourish and grow together.

Outline of my objectives for the upcoming campaign

My objectives for the upcoming campaign and digital platform consist of creating a fully functional website that includes the participatory collectives’ mission, values, and vision. I am also going to include user engagement into my website, and make sure that it is suitable for those with accessibility needs. I am also going to add stakeholders… Continue reading Outline of my objectives for the upcoming campaign

Reflections on storytelling

In my web design, I want to start with explaining the purpose/main idea of the website, which is to promote the participatory collective and what they do/are trying to achieve. To explain this, I want to include a video near the top of the design so that the user will be able to see instantly… Continue reading Reflections on storytelling

Logo explorations

This is the first logo idea I had. I wanted it to represent love, peace, and hope as the participatory collectives’ mission is to bring everyone together to create better lives. I thought choosing a hand with a rainbow was the best way to represent this. This is the second logo I designed. I made… Continue reading Logo explorations