Category: Design Portfolio

The brand I have chosen for this project is Costa Coffee. The tone of voice and language/personality I believe Costa coffee to have are welcoming, warm, friendly, and generally a nice place to be. This is because the colours in their logo (maroon and white) remind me of autumn as falling leaves and the general… Continue reading Campaign analysis through an art direction lens

Creative director – Is a senior-level leader who delivers the artistic and conceptual vision for brands, marketing campaigns or products, leading teams of designers, copywriters, and artists to deliver high-quality, cohesive creative work. They oversee the end to end creative process from brainstorming and pitching to final execution, ensuring alingnment with commercial goals. Account director… Continue reading Describe and analyse the responsibilities of an art director within contemporary graphic practice

This is the nhs campaign me and my partner made to get 18-24 year olds to eat their five a day. We designed it like this because soup is extremely easy to make and you can use any ingredients you have. It is also a very good way to use up any fruit and vegetables… Continue reading Developing ideas and concepts in art direction practice