For my call to action strategy, I have a donation area so that the user can donate if they want to, a mailing list if they want to sign up to notifications from the participatory collective, and I have a question/inquiry form in case the user has any questions/inquiries.
My users will want to take action because after reading the participatory collectives story and how it can change their lives for the better, they should want to to do anything that helps them, even joining a mailing list or attending an event would help them and its such a simple thing to sign up for.
My users motivation will be they they can change their lives for the better and for a more equal society by doing something so simple such as joining the mailing list or donating even just £5, or maybe just sharing the participatory collectives story to their friends/relatives.